7 ways to make money with AI videos (how much to charge)
7 ways to make money with AI videos (how much to charge)
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SHOT LIST — RUNWAY.COM
7 AI Video Businesses You Can Start This Weekend
REEL: START-FROM-ZERO-01
TAKES: 7 / STATUS: APPROVED
TAKES: 7 / STATUS: APPROVED
SC.
Business
Rate
The Pitch (How You Sell It)
Target Audience
Est. Income · Month 6
01
AI UGC AgencyInfluencer-style videos for SaaS & product brands, sold as a monthly service
$500–$1,500
/mo retainer
/mo retainer
DM founders on X/LinkedIn with one free sample UGC ad made in Runway, then convert to a 4–6 video monthly package
SaaS & DTC founders who need App Store and paid-social creative but can’t hire real creators
$4K–$8K5–6 retainer clients
02
AI Ad Creative AgencyScroll-stopping ads for TikTok, IG and YouTube Shorts
$300–$800/ad
or $1.5K–$3.5K/mo
or $1.5K–$3.5K/mo
Find brands actively running paid ads via the Meta/TikTok Ad Library, cold-email a free “creative teardown” plus one sample ad
E-commerce & app brands spending on paid social who need constant creative to beat ad fatigue
$6K–$12K4–5 retainer clients
03
Product Commercial CreationFull-length brand commercial for YouTube ads / paid awareness
$1.5K–$4K
per project
per project
Build a demo reel of Runway-made commercials, pitch marketing leads at funded startups directly, list on Contra/Upwork
Funded startups & growth-stage brands wanting one strong hero video for a launch
$4.5K–$9K~3 projects/mo
04
Faceless Shorts AgencyMonthly reels/shorts production for brands and personal creators
$800–$2,000
/mo retainer
/mo retainer
Send a free sample short built in the prospect’s exact niche via cold DM, offer a discounted first month to close
Coaches & personal brands who want a daily/weekly Reels presence but won’t film themselves
$6K–$10K6–7 retainer clients
05
Etsy Product MockupsListing videos that turn flat product photos into sellable motion content
$40–$120/video
or $250–$500/pack
or $250–$500/pack
Post in Etsy seller Facebook groups and subreddits, DM shops still using flat photos, run a cheap Fiverr gig as a funnel
Etsy & print-on-demand sellers whose listings have zero video and are losing conversion to those who do
$2K–$4Khigh-volume, low ticket
06
Restaurant Advertising VideosWalk in, shoot on the spot, sell the finished commercial same-day
$300–$700 one-off
or $500–$900/mo
or $500–$900/mo
Walk in during a slow hour, shoot with your phone + Runway, show the finished 30-sec ad before you leave and sell on the spot
Local restaurants and cafes with zero video marketing, competing for foot traffic and delivery-app visibility
$3.5K–$7K8–10 local clients
07
Real Estate Video ContentCinematic listing videos, standard through luxury tier
$300–$800 std.
$1.2K–$2.5K luxury
$1.2K–$2.5K luxury
Offer one agent a free first listing video as a demo, then upsell to a per-listing or monthly retainer once they see the engagement lift
Individual realtors & small brokerages, especially luxury-market agents competing on presentation
$5K–$9K8–12 listings/mo
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